Just as you use email autoresponders to re-engage site visitors, you should also be using PPC retargeting to reconnect with those who may not have left an email address. Both Google Ads and social ads like Facebook, Twitter, and Pinterest allow you to show ad campaigns to users who have visited with specific pages of your site. Show them pictures of products they were viewing, or opt for an ad offering exclusive discounts to try to nurture them back into converting. The key here will be to show your ad to users who viewed product pages but didn’t actually convert. To do this, choose to show your ad to users who have visited certain pages, but didn’t visit your order confirmation page.
This will prevent you from wasting ad spend on Whatsapp list users who have already completed the sale. You can also run retargeting campaigns to drive sales from users who have subscribed to your email list but haven’t purchased or those who have purchased but you think would be interested in other products and services, too. It’s more cost effective to retain customers than it is to go out and acquire new ones, so use retargeting to keep your acquisition costs down and your existing customers happy.
Conclusion Your first 10k is a huge business accomplishment. For many, it’s when they get more confident that their business venture will be successful, and it’s the beginning of powerful momentum moving forward. Once you’ve reached this point, you can focus on start scaling even more aggressively as soon as you’re ready to do so, turning that $10,000 into your first $100,000. Ready to get your first $10,000 in sales and want to speed up the process? We can help with those PPC campaigns. Get in touch with us here to learn more.